How we work
We help founders and CMOs turn broken acquisition economics into one clear growth system that lowers CAC, improves retention and supports long-term business decisions
You get the thinking that usually sits only inside large international agencies - translated into clear decisions your team can actually implement. Our role is not to deliver slides, but to work through the real problems: where your funnel loses money, why your campaigns stop scaling, and what to fix first.
We bridge the gap between strategic clarity and operational reality. Your growth architecture is built on your actual data, your market context and your team's capacity to execute. In the end, it's not about documents - it's about focus, better decisions and visible impact on revenue.
That's why
Fast growth without a system creates noise
Many fast-scaling companies in DTC and telehealth operate with fragmented targeting, unreliable measurement and no single document explaining where growth comes from. Growth Audit and Growth Architecture change that: one source of truth that aligns founders, investors, marketing and performance teams. Instead of testing random campaigns, you invest once in a structured system that helps you acquire better customers faster and compete across borders.
Why us
We are not an agency. We don't run campaigns or manage ad accounts. We design the system that makes campaigns work - with no financial incentive to tell you your current setup is fine when it isn't.
With 22 years in brand and growth strategy for 200+ companies across Europe and the US, and deep operational experience in performance media, e-commerce and subscription models, every project is led personally by Robert Sosnowski.
Why you need a growth architecture
DTC and telehealth markets are moving fast, but acquisition economics are deteriorating. CAC is rising. Month 2 retention is the real problem. Agencies report metrics that don't reconcile with revenue. Growth Architecture brings structure and clarity - something most brands still lack. For a new generation of founders and CMOs, it is not a nice document - it is a practical tool to fix unit economics and win market share.
In numbers
200+
Brands we've worked with across Europe and the US
33
Industry awards
22
Years in brand and growth strategy
1
Senior strategist on every project
The Story of ADWM
We are not only close to brands, but also to capital. Through our wider network we stay in regular contact with investment funds and private investors who are actively looking for ambitious companies in Africa and the Gulf region
We don’t “sell deals”, but when a brand has a clear growth story and solid fundamentals, we can help it speak the language of investors and, where appropriate, open doors to conversations with people who are seriously interested in the region.
We understand what investors want to see: a sharp positioning, credible numbers and a realistic plan for scaling across cities and markets. That’s why our work on Brand Growth Strategy often doubles as preparation for fundraising – your brand narrative, metrics and roadmap are already aligned with investor expectations. It doesn’t guarantee capital, but it puts you in a much stronger position when the right opportunity appears.
How we work
We work with founders and CMOs who need to fix their growth economics - not more campaigns, but a clearer system behind them.
We don't run ads. We don't manage accounts. We design the architecture that makes acquisition work - and we have no incentive to tell you your current setup is fine when it isn't. Every engagement is led personally by Robert Sosnowski. No juniors. No handoffs.
Finding where your funnel loses money and why.
Growth Audit
Designing the full system: targeting, measurement, conversion and retention.
Growth Architecture
Staying available as you implement and scale.
Growth Advisory
Identifying and structuring untapped growth opportunities.
New Revenue Design
Client stories
Behind every strategy is a real business problem.
We work with founders and CMOs facing real decisions: where growth is breaking, what to fix first and how to align acquisition, conversion and retention around one clear system. Each engagement is built on the realities of the business, its market context and the economics that need to work.
Femina
Femina is a women’s hygiene brand owned by Jeronimo Martins and sold in Biedronka stores across Poland. We were tasked with a full relaunch – from a fresher visual identity to a new narrative, “We bet on women”, aligned with the expectations of modern, active consumers.
Strategy
We designed a year-long strategy: the new website StawiamyNaKobiety.pl, display and social campaigns, a wide influencer programme (10 creators with dedicated product boxes) and a nationwide survey of over 3,500 women combined with a sales-driving contest. Together with research institute ABR Sesta we turned the results into a video report that closed the relaunch story.
FMCG & Retail
The strategy connected retail (Biedronka shelves), digital and research, giving Femina credibility comparable to global category leaders. The brand gained clear positioning around everyday support for women and a communication toolkit that can be reused in future activations.
Heroes
A US-based telehealth company scaling a GLP-1 weight-loss subscription program faced deteriorating acquisition economics despite a growing ad budget. CAC was climbing. Month 2 retention was the real problem. The existing agency setup had no answer.
Growth Architecture
We designed a full system: target audience segmentation, measurement infrastructure, advertising strategy by phase, frontend optimization and a retention framework focused on Month 2 continuity. The strategy gave their team a clear execution order - what to fix before scaling paid acquisition, and how to measure progress.
Telehealth / USA
US market. Subscription model. CAC optimization. Month 2 retention framework. Full-funnel execution roadmap.
Samsung
Samsung wanted to launch the N210 netbook with something more memorable than a classic media flight. We designed Samsung Game – an alternate-reality detective contest that lived simultaneously online, in social media and in real locations across Poland. Players hunted for six hidden flats with real cash inside, following clues, livestreams and buzz generated by the community. The campaign turned a product launch into a nationwide game and positioned Samsung as the most dynamic brand in the netbook category.
Strategy
In just a few weeks the site generated over half a million visits and more than 45,000 registered players – over four times above the initial KPI. Media picked up the story organically, resulting in more than a hundred news pieces and massive free PR. During the two-month sales window over 3,000 N210 netbooks were sold and Samsung’s share in the netbook market jumped from under 17% to nearly 29%. The project won MIXX Awards and Golden Arrow for best new-product launch and experiential marketing.
Technology
This case shows how a strong brand idea combined with precise growth mechanics - clear targeting, gamification, social loops, PR triggers and retail push - can dramatically accelerate market entry. We combined storytelling, performance media and retail conversion into one coherent funnel. Exactly the kind of integrated thinking we now bring to Growth Architecture engagements.
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